Every year, the ABC Expo brings together some of the most innovative baby, parenting, and family brands all in one place – and honestly? This year’s products felt less about “extra stuff” and more about making real family life easier.
As a mom of five, I’m always drawn to products that solve actual problems parents deal with daily. The booths that stood out most weren’t just cute or trendy – they were thoughtful, practical, and designed for real life. From screen-free entertainment to easier potty training and little everyday parenting upgrades, these were some of the products that genuinely caught our attention at ABC Expo this year.
Tonies
One of the booths that immediately stood out was Tonies – the screen-free audio system kids actually want to use. Instead of fighting over tablets before bed, Tonies gives kids stories, songs, and characters they can control independently without staring at a screen.

Honestly, it’s one of those products parents instantly understand the appeal of once they see it in action.
Why we loved it: Stories kids choose themselves = less bedtime battles for parents.
Wipeband
If you’ve ever watched a child wipe their nose on their sleeve 47 times in one afternoon, Wipeband immediately makes sense. The wearable tissue band keeps tissues right on their wrist so they’re easy to grab at school, travel, sports, or everyday outings.

Simple idea? Yes. But also one of those “why didn’t this exist sooner?” parenting products.
Why it stood out: Cleaner hands, fewer sleeve wipes, and actually practical for busy kids.
Miss Nella
Miss Nella caught our attention for making kids beauty products feel fun without the harsh chemicals parents worry about. Their peel-off nail polish removes easily without traditional remover, making it a much more parent-friendly option for little ones wanting to play salon at home.

The entire booth felt gift-worthy, colorful, and genuinely kid-focused.
Worth noting: Cute and parent-approved is a rare combo.
Toddler Tissue Co.
Potty training parents – this one was honestly clever. Toddler Tissue Co. created toddler-sized toilet paper designed specifically for little hands learning independence.

It sounds simple, but once you see it, you immediately understand why parents are talking about it. Smaller sheets, easier tearing, and less frustration during the potty training phase we all survive one way or another.
Why parents will appreciate it: Anything that makes potty training easier deserves attention.
WaterH
Hydration battles with kids are very real, which is why WaterH stood out. Their smart hydration bottle helps track water intake and reminds kids to drink throughout the day.

It’s one of those modern parenting products that feels especially useful for busy families, sports schedules, school days, and kids who somehow “forget” water exists until bedtime.
Game changer: A water bottle that helps do the reminding for you.
ABC Expo always gives us a glimpse into where parenting products are heading next, and this year there was a noticeable focus on products that simplify everyday routines instead of overcomplicating them.
These weren’t just trendy booth displays – they were products built around making family life feel a little easier, calmer, and more manageable for parents in the chaos of real life.
And honestly? As moms, we’ll take all the help we can get.