About SmartGirl Bags
SmartGirl Bags offer a unique style that bridges the gap between sexy and functional for the mom or woman on the go. Our tote bags have 5 open exterior pockets, 6 interior compartments, and a tethered wet bag for intelligent storage. And, they come in stylish glam colors and designs.
Our Favorite Features of the SmartGirl Bag
- Stop Digging: 5 External Open-Style Pockets put you and your baby’s items at your fingertips and keep you organized
- Stop Stuffing: 6 Interior Compartments give a smart woman intelligent storage instead the common bag’s big “black hole”
- Stop Dripping: Tethered but detachable zippered wet-bag keeps wet drippy items tidied up
- Stop Kidding: No more Famous Mice or Giraffes. Get Stylish, Chic, and Sassy with a purse-like glam look
Meet the Ownter, Christina!
While the SmartGirl Bag is now known as the perfect tote from diapering to work/career or travel, I originally designed the first SmartGirl Bag as a gym bag. After losing over 100lbs and going to the gym 5 days a week for 7 full years, my new fitness lifestyle made me frustrated in one way – there were no gym bags out there that were pretty, sassy and fun that also had the storage I wanted (think pockets for easy access as you’re running late). Always being in a hurry, I needed a bag that met my on-the-run lifestyle. I designed and tested a prototype bag for over 2 years while working 60+ hours a week in Corporate America as a Training Manager. In Feb 2014 I quit my job and and took some time off to “find my next chapter.” In July that year, I made the decision to design my line of bags and in March this year, I launched the new SmartGirl Bags Collection and brand. I had always wanted to be an entrepreneur. I started a window washing company at age 12 and have had several businesses since. I love creating and designing.
While I created this line initially as a unique gym bag, my customers’ demand has changed my strategy. Anyone who loves pockets, organization and pretty stuff, love SmartGirl Bags. Ladies love this bag as a travel bag – as it fits a tablet nicely in the side pocket and fits under the airline seat in front of you neatly! Some ladies like it as a work/career tote to carry all things necessary to go about their day. Some ladies use it as a catch-all “Mom-on-the-go” tote.–toting everything to soccer and baseball practice from snacks to sunblock. We even market it as a Diaper bag under a brand called “SmartMommy Bag” and have excellent feedback from mothers.
I spent 23 years in beautiful Colorado Springs, Colorado. Then I met my husband who is from Albuquerque, New Mexico. It made sense for me to move here. We have 4 sons between the two of us and 2 daughter-n-laws. We love animals and have 1 two-year old English blond Golden Retriever and one on the way (July 26th!). We also were “gifted” an Amazon parrot which is a hoot. I am a total outdoors girl and love running, hiking and camping.
Smart Girl Gives Back
In addition SmartGirl Bags has a vision of giving back to the community, specifically helping single mothers. Having been a single mom for 13 years, I knew how hard it was to go to college full-time, work and still have time for your child. We’ve established a unique scholarship fund to help single mothers achieve their dream of getting a college education. This fund, called “SmartGirls of the Future” helps single moms with items such as rent and daycare costs that typical government programs do not cover. In fact, 2% of all profits go towards educating “SmartGirls of the Future.”
Connect and Shop
SmartGirl Bags would like to offer CupcakeMag readers a special discount for taking the time to read about us. We’ve never offered a price this low before or a discount this steep. Use code CUPCAKE50 at checkout and receive your bag at HALF OFF! Yes Half off! Offer good between now and August 31st – Just in time for Back to School!
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Win it
Enter the rafflecopter below to win a SmartGirl Bag of your choice (winner covers shipping charge).
For more information, Contact Christina Esterly, owner/CEO of SmartGirl Bags!

This black and white bag is my favorite.
http://smartgirlbags.com/collections/smartgirl-products/products/classy-and-sassy
Love this one
http://smartgirlbags.com/collections/smartgirl-products/products/pretty-in-pink
I love this bag: http://smartgirlbags.com/collections/smartgirl-products/products/red-hot-sizzle