Author: Annette Vartanian

  • How to Build Your Company Newsletter

    How to Build Your Company Newsletter

    Several weeks ago, I chatted about why an e-newsletter is your company’s best asset. I hope it motivated you to get started on building your email list, creating a strategy and a calendar. Follow these 5 principles to help you get started on your email newsletter. Create a Template From our previous branding posts, you know the importance…

  • What You Need to Know About Facebook’s Branded Content Update

    What You Need to Know About Facebook’s Branded Content Update

    It seems like every week Facebook rolls out new features to help businesses grow, but using these features correctly is key. Facebook announced new rules for people who publish sponsored content on their Facebook pages through its Branded Content Guidelines. While this isn’t cutting edge technology, it helps provide businesses and influencers guidelines for sponsored posts…

  • Why Your Newsletter is Your Best Asset

    Why Your Newsletter is Your Best Asset

    Most people balk at the idea of a newsletter and tell me the only thing that matters is Instagram. Do you own Instagram? No, you don’t. Do you own you customer email list? Yes, you do. So why are you ignoring your biggest asset? Yes, Instagram is important, but so is your newsletter. Your newsletter remains…

  • Storytelling Your Brand

    Storytelling Your Brand

    As I mentioned in my last post, storytelling is an important component of your brand, who you are, and is especially important when pitching for partnerships and opportunities. When it comes to pitching or simply telling someone your elevator pitch, you want a compelling story that resonates with people, but also encapsulates your brand.  When…

  • 5 Things to Know Before Pitching

    5 Things to Know Before Pitching

    Earlier this month, I wrote about the importance of Branding Your Business. Knowing your brand and staying true to it ensures that you’ll have an engaging relationship with your customers and will help you pitch yourself for partnerships and collaborations. When it comes to pitching to brands, branding is just as important! For example, if your…

  • Branding Your Business

    Branding Your Business

    Branding is a key word you hear at conferences, see in business articles, and generally come across on a daily basis.  While it’s an important component of your brand (whether you’re a blogger or a business), it’s often overlooked given the many parts of running a successful business. Your brand is more than just the name or…